Print design is here to stay. Even as businesses and advertising lean digital, tactile collateral turns heads and instigates experiences that lead to longer-lasting memories. To support our mailing campaigns at AdvanceCT, I have designed postcards and box mailers directed at specific audiences to build the state of Connecticut’s brand and reputation as the top state for business. Other printed projects have included rip cards, mini menus, slip sheets, programs and more.
“The Future Runs Through Connecticut” Box Mailer
Advancements in science and medicine, promising graduates who feed the local educated workforce, and revolutionary aerospace inventions are testaments of how Connecticut makes the future possible. AdvanceCT’s latest marketing campaign included a trio of postcards, social media and print ads, and customized box mailers. The hero design amplified locally-based Collins Aerospace’s contract with NASA for developing their spacesuits, framed in chevrons to emphasize forward motion in time and technology.
Lanyards & Event Badges
I designed branded lanyards for our staff and partners in 2022, employing our official navy blue and emblematic chevrons. I based the aesthetic of the nametags and the suite of elements for our year-end event on our marketing campaign for that year, “Take Your Business to a Better Place”, centered around a fluorescent magenta and deep navy duotone treatment.
See below for the Take Your Business to a Better Place postcards.
Business Cards
The original AdvanceCT business cards were nondescript, with a limited palette of navy, light blue, and white, and a light blue border that created issues when printing in bulk. I made a simple redesign in which the corners were rounded, more of our brand colors were incorporated, and raised spot UV accentuated contact information and our organization’s name on the backside.
Key Industry “Mini Menus”
Our future-themed box mailers were sent directly to site selectors and influencers, so our team wanted to provide them with memorable gifts paired with info pieces. These pocket-size, eight-page mini menus spotlighted our state’s top industries, bookended with our branding and a QR code to our LinkedIn page.
Postcards: Take Your Business to a Better Place
The “Take Your Business to a Better Place” campaign revolved around the use of vibrant colors and surprising contrast to seize attention and make a strong claim about Connecticut’s business environment. The front of the postcards deliver a simple, digestible message while the narrative on the back dives into sector specific anecdotes about Connecticut’s role in vaccine development and the vigorous defense industry.
Soft Landing Directory
The soft Landing Directory compiles resources for businesses looking to open or expand their business in the state. It includes dozens of listings across co-working spaces, accounting firms, law firms and more. This directory is one of many reports we have produced to distribute at board meetings, trade shows, local conferences and in our lobby.
View other long documents in the “Reports & Long Documents” page of my portfolio.