EVENT DESIGN
From international conference exhibits and state-wide trade show booths to formal organizational events and local groundbreaking announcements, I design backdrops, signage, and graphic elements to solidify the brand of the state of Connecticut and the AdvanceCT brand. I have had many fortunate opportunities to both collaborate with exhibit production companies and give direction to realize my vision for a range of events.
BIO International Convention 2024
The AdvanceCT Marketing team was tasked with creating a booth for the state of Connecticut’s bioscience industry association. Anchored by a 15-foot tall triangular tower and framed with foamcore slats, the booth needed to have strong visual impact. I threaded together my designs with the double helix motif, nodding to our state’s flourishing life sciences sector and advancements in genomics and mRNA vaccines.
AdvanceCT Year in Review 2023
For the second year in a row since its inception, I managed the design and execution of the floor plan for our organization’s year-end event. This event is intended to thank our board of directors, partners, and stakeholders, among whom include Fortune 500 CEOs, college and university presidents, and state officials, and highlight the efforts and accomplishments of our entire team. I implemented new brand colors throughout the signage and photos highlighting the team’s involvement in projects across the state.
Pictured speaking below: AdvanceCT president & CEO John Bourdeaux; Connecticut Governor Ned Lamont
SelectUSA & International Partnering Forum 2024
Based on a mood board our Vice President of Marketing curated in her pursuit for a “prismatic” backdrop, I created a rough concept using generative AI. I traced, adjusted, and recolored that initial concept and ultimately used the design for two international conferences: IPF, an international offshore wind energy-focused conference, and SelectUSA, an international investment summit for foreign businesses pursuing U.S. market entry.
Pictured below: AdvanceCT staff including President & CEO John Bourdeaux and Marketing Vice President Shirar O’Connor
Hanwha U.S. Headquarters Announcement
In fall 2023, our Marketing team supported the Business Development team in welcoming multinational Korean aerospace conglomerate Hanwha, one of the top 25 largest companies in South Korea, to their new U.S. headquarters in Cheshire. The ribbon cutting was conducted by Hanwha Aerospace CEO and President Jae-iI Son, along with a delegation from South Korea, Governor Lamont, and other Hanwha, state, and local officials. The event called for a podium sign, ribbon, neutral backdrop, and stand-up banners. We worked with Hanwha’s marketing team to approve the implementation of their branding.
Watch WTNH’s feature on the event here.
