SOCIAL MEDIA & DIGITAL ADS
By reinvigorating our social media approach with refreshed graphics, I helped our LinkedIn see growth of about 100 followers per month in my first year managing our page. As my responsibilities have expanded, I created templates for our posts and coached staff on using Canva for efficiency. I still enjoy creating ads and event head shot posts as needed.
DIGITAL ADVERTISING
We advertise across LinkedIn and digital magazines, requiring carousels, banner ads, hero graphics and more. These have been a fun way to extend the reach of our data-driven messaging and campaigns.
EVENT HEAD SHOT POSTS
Working with portraits, our brand color palette, and event branding, I create post templates to amplify staff participation in local and international events. I have been honored to be asked by other organizations like UConn, BioCT and the Connecticut Department of Economic & Community Development to make custom posts for their teams.
TEMPLATED EVERGREEN CONTENT
State rankings and industry impact paired with bold colors and curated imagery help illustrate the narrative of Connecticut’s position as a top state for business.
